The Grey Relation Comparison of Brand Value and Business Ranking for L’Oréal and Dior
نویسندگان
چکیده
As the only luxury company in Fortune Global 500 list, Dior is far behind FMCG L’Oréal world’s most famous brand value appraisal agency Interbrand. However, superior to ranking. The difference between which due calculation basis. This paper analyzes basis of Interbrand and ranking by Gray Relation Analysis, finds that impact profits, assets, shareholders’ equity number employees on models significantly different. analysis shows both have strongest correlation its results results. true for valuation model. For Dior, however, profits has two companies need start from factors respectively if they want improve their corporate rankings value.
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ژورنال
عنوان ژورنال: Business prospects
سال: 2022
ISSN: ['2708-9851']
DOI: https://doi.org/10.52288/bp.27089851.2022.12.06